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Research papers
There's no such place as Chindia!
Universal concepts like motherhood, beauty, achievement and power, which many of our clients' brands are built o, can mean very different things across cultures. As growth for global brands increasingly starts to come from culturally diverse Asian...
Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Anjali Puri, Poonam V. Kumar
Company: KANTAR TNS Malaysia
April 7, 2013
Research papers
Growing brands by connecting with deeper human motivations
The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...
Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor
Company: Ipsos MRBI
April 7, 2013
Research papers
Advertising clusters in Asia
Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to advertising, ad expenditure in the region is...
Catalogue: Asia Pacific 2013: Asia On The Move
Author: Shivkumar Moulee
Company: KANTAR TNS Malaysia
April 7, 2013
Research papers
The myth of the brand in Asia
As the West desperately tries to climb out of recession, Asia is attracting investment. This is where the growth is for brands in all kinds of categories. Few doubt that brands are fantastic tools for making money. So how do brands work in Asia? Do...
Catalogue: Asia Pacific 2013: Asia On The Move
Author: James Parsons
Company: Flamingo
April 7, 2013
Research papers
Brand power, premium and potential
A new year and new methodologies. The latest research results are brought to life in an interactive presentation that contrasts the CEE and the rest of the world. This presentation includes a case study which illustrates how the strength of the Sazka...
Catalogue: CEE Research Forum 2013: Research Remix
Author: Peter Walshe
Company: KANTAR TNS Malaysia
March 17, 2013
Research papers
Don't stop believin'
Compared to our cousins in the advertising and consultancy worlds, qualitative researchers have sometimes struggled to establish truly strategic partnerships with their clients (and for some good reasons!) the purpose of this paper is to show how...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Daniel Hall, Thomas Hoy
November 8, 2012
Research papers
